Registration requires that brand names under which the party under obligation (e.g. manufacturers, mail order companies, importers) places packaging subject to system participation onto the German market for the first time must be listed. If a product has an umbrella brand and additional sub-brands, only the umbrella brand needs to be provided. It does not have to be a registered trademark under trademark law. Example: The company Happybiscuits sells shortbread biscuits under the name 'Shorties' and oatmeal biscuits under the name 'Oaties'. The umbrella brand 'Happybiscuits' always appears on the packaging. In this case, only the brand 'Happybiscuits' needs to be registered.
Registration not required:
- Type designations, article specifications, model descriptions (e.g. headphones A10, headphones A15)
- Package volumes (e.g. 50g, 100g)
- Product descriptions (e.g. headphones, lubricant)
The Zentrale Stelle Verpackungsregister (Central Agency Packaging Register – ZSVR) must also publish brand names in the public register.
Everything at a glance: You will find all answers to all common questions in our overall FAQ: